GS1 Sunrise 2027 · DataMatrix · QR Code

2D Code Serialisation

More Than
a Barcode.

From 2027, GS1 recommends widespread adoption of 2D codes. SeriSoft guides your migration from EAN to DataMatrix and QR code with 30+ years expertise across 50+ countries.

✓ BSFZ Certified✓ GS1 Compliant✓ 50+ Countries

2027

GS1 Sunrise Date

4+

Data points per code

50+

Countries using 2D Codes

100%

Backward compatible

GS1 Sunrise 2027 – Only a few months left until the global transition date. Act now.

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Technology

What's Inside a 2D Code?

DataMatrix vs QR Code

A GS1-compliant 2D code combines machine-readable symbology with human-readable data, enabling seamless traceability from manufacturer to end consumer.

DataMatrix is compact, ideal for small packaging. QR codes are easier for consumers to read with a smartphone. Both encode identical GS1 Application Identifiers.

(01)04012345678904 (10)AB1234 (15)250930 (21)0000456789
(01)Global Trade Item Number (GTIN)
(10)Batch number
(15)Best before date
(21)Serial number

EAN Barcode vs 2D Code

The EAN barcode can only keep pace to a limited extent in the digitalised supply chain. Migrating to GS1-compliant 2D codes is the logical next step.

FeatureEAN2D-Code
Article number
Batch number
Best before
Serial number
Digital links

Conclusion

The 2D code stores up to 100× more data than an EAN barcode and enables complete supply chain transparency.

Use Cases

Benefits for Your Business

Whether QR code for end consumers or DataMatrix for the pharmaceutical industry – 2D code serialisation opens new strategic possibilities across all industries.

Customer Relationship Management

Recipes, instructions, allergens and origin directly on the packaging. Promotions and loyalty programmes activated by code scan.

Anti-Counterfeiting & Serialisation

Every product unit uniquely identifiable. Organic food and premium products verifiable for authenticity.

Logistics & Warehousing

Monitor and track inventory in real time. More efficient warehouse management and optimised delivery planning.

Product Safety & Recalls

Isolate issues to affected batches. Only relevant products are recalled saving time and costs.

Sustainability

More precise demand planning prevents overproduction. Intact products are not unnecessarily disposed of.

Product Information

Ingredients, origin and production date retrievable by scan. Allergens clearly indicated.

Compliance

Comply with EU regulations and GS1 guidelines. Traceability provable at any time.

Track & Trace

Fully traceable from manufacturing to point of sale. Proof of origin verifiable at any time.

Migration

SeriSoft Guides Your 2D Code Migration

From analysis of existing systems to certified go-live: as a BSFZ-accredited partner with over 30 years of expertise, we support you at every step.

01

Analysis

02

Integration

03

Go-Live

Why SeriSoft?

Your Trusted Partner for the GS1 Sunrise 2027 Migration

SeriSoft develops its own code-generation and verification engines – not a white-label layer on third-party software. Our team has delivered real GS1 migrations across pharma, consumer goods and security printing: from the first DataMatrix pilot print to Europe-wide aggregation. We are BSFZ-accredited, operate our solutions redundantly in our own data centres, and migrate you incrementally to 2D code – without a greenfield project and without vendor lock-in.

30+

Years experience

50+

Countries

BSFZ

Accredited

GS1

Compliant

FAQ

Frequently Asked Questions

GS1 Sunrise 2027

Ready for the 2D Code Migration?

SeriSoft guides you from analysis to go-live – compliant with GS1 Sunrise 2027. Over 30 years of experience, 50+ countries, BSFZ accredited.